penguin 2.0 update

Google’s next algorithm update Penguin 2.0

Every year or so, Google does a major algorithm change. Generally speaking they do not warn anyone about this. Google engineers sit and plan the algorithm change with the Google Management Team – most notably Matt Cutts who is the head of search quality. Then they do a lot of testing in the Google sandbox to see how search results are affected by the change and if the algorithm does in-fact ‘penal... »