matt cutts

Google-links

Are Links Still Important for SEO?

Many people ask me the same old question: Are links still important for SEO?   Well don’t hear the answer from me, hear Matt Cutts, chief web spam fighting engineer and Google employee explain it for me. See the 2 videos below. In short, links are still a vital component that indicate and influence your sites rankings on Google for specific keywords. Even after all the algorithm updates in t... »

inbound-links-natural

Still paying for links?

There has been an ongoing discussion in the SEO industry for years if paying for links is effective/strategic/acceptable. Lets battle it out here and see what each opinion says and then find a definitive path through the minefield of inbound links to your website. Using a case study along the way and reviewing different options, it will become clear where the industry is headed, but it doesn’t mea... »

Google’s next algorithm update Penguin 2.0

Every year or so, Google does a major algorithm change. Generally speaking they do not warn anyone about this. Google engineers sit and plan the algorithm change with the Google Management Team – most notably Matt Cutts who is the head of search quality. Then they do a lot of testing in the Google sandbox to see how search results are affected by the change and if the algorithm does in-fact ‘penal... »