Still paying for links?

There has been an ongoing discussion in the SEO industry for years if paying for links is effective/strategic/acceptable. Lets battle it out here and see what each opinion says and then find a definitive path through the minefield of inbound links to your website. Using a case study along the way and reviewing different options, it will become clear where the industry is headed, but it doesn’t mea... »

Inbound Links

There is one factor that will get your website at the top of the search results on Google…… and that’s inbound links (aka ‘inlinks’). What are inbound links? An inbound link is any website that links to your website. What are the best inbound links? Anchored text hyperlinks Coming from a website that has a high PageRank (PR 3 and above) That is related to your industry/business. All those three fa... »