Google Updates

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Deep analysis of Panda 4.0 and how not to get penalized

On the 19th May 2014 Matt Cutts officially confirmed what everyone in the online marketing industry was talking about – that Google had released a major algorithm change. Using forum chatter as a barometer, it was clear that this was a big change due to the amount of noise online and the number of posts about traffic changes, rankings increasing/decreasing and general traffic fluctuations to sites... »

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Ten things you need to know about the EU’s decision on the ‘right to be forgotten’ on Google

On Friday 30th May 2014 Google launched its webpage allowing European citizens to apply for specific results to be taken out of Google’s index. This shocking development to the case that stood before the EU court for many years called the ‘right to be forgotten’ has now entered its phase of implementation. If you want to fill out the simple and short online form for the search removal request unde... »

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The death of the online reputation industry?

A dramatic ruling was handed down by the European Union court a few days ago (on May 13th 2014) against Google. It was a ruling on the case called the ‘right to be forgotten’. The ruling was that Google MUST amend its search if anyone requests it, if there are results that show up that are either ‘outdated’ or ‘irrelevant’. Some have interpreted this ruling as the death of the online reputation ma... »

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How to change a Google Knowledge Graph entry

  How to change a Google Knowledge Graph entry Google knowledge graph results are set in the top right hand corner of the search page which makes them one of the first things the eye sees on a SERP (search engine results page). The clean design with a picture, large spacing, bolded topic headings and a box around the information all help to draw the attention of the eye to this area of the re... »

Google plus customized URLs

Google have finally allowed Google+ users to create their own customized URL (aka vanity URL) on their profile. Get one now! There are a few basic requirements as stated by Google: Must have a profile pic Have a minimum of 10 followers Be at least 1  month old Check out my customized URL as an example: www.google.com/+PaulVesely/ This move was well overdue as Facebook have been giving their member... »

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Hummingbird new algorithm change by Google

Today Google officially confirmed the news that they had released within the past month of September 2013 a new algorithm to power their search results called Hummingbird. Why is it called ‘Hummingbird’ – Amit Singhal who is a senior VP and software engineer at Google says because it is accurate and fast. Those two buzz words are the focus of all of Google’s recent updates to the algorithm s... »

Penguin 2.0 Launched Live

As warned previously by Matt Cutts, Google has today launched a new update of their algorithm called Penguin 2.0 internally or Panda 4 by SEO’er in the industry since its the fourth change to the Penguin algorithm. You can read about what Matt Cutts says on his official blog about the roll out of the algorithm change. It seems to have been completed for the whole world today and not just cer... »

Google’s next algorithm update Penguin 2.0

Every year or so, Google does a major algorithm change. Generally speaking they do not warn anyone about this. Google engineers sit and plan the algorithm change with the Google Management Team – most notably Matt Cutts who is the head of search quality. Then they do a lot of testing in the Google sandbox to see how search results are affected by the change and if the algorithm does in-fact ‘penal... »