Are Links Still Important for SEO?


Many people ask me the same old question: Are links still important for SEO?   Well don’t hear the answer from me, hear Matt Cutts, chief web spam fighting engineer and Google employee explain it for me. See the 2 videos below.

In short, links are still a vital component that indicate and influence your sites rankings on Google for specific keywords. Even after all the algorithm updates in the past, and there will be more in the future, links are still central to optimizing a website and pushing it higher on SERPs.   How to get links? Here a few short tips for you to build on to get back links, since its now clear how vital this is to your search engine optimization (SEO) efforts.

  • Get in contact with anyone who has previously liked, shared or been in contact with you and request a backlink from them
  • Research 3rd party sites or individuals who could possibly be interested in your product/service/website and request links
  • Find influences on social media networks, pitch your product and ask for links
  • Optimize your site to get clients to link, share etc
  • Create onpage content that has a high likely hood of attracting links and shares
  • Make it easy to link and share your pages – UX/Design
  • Leverage any past business or personal connection to gain a link
  • Guest blogging – no its not dead! Its still a great way to get links. Read this for tips of how to guest blog successfully.
  • Finding mentions of you online where there is no link and request one
Paul Vesely has over 12 years experience in the dynamic online marketing environment instigating marketing solutions for a wide range of businesses to suit their goals. Through understanding a company's target market and aims, Paul has managed to launch a wide variety of online marketing campaigns to increase sales, generate leads, and increase bottom line profit. Paul Vesely's expertise lie in inbound marketing and focus on utilizing search engine optimization, PPC, PR, Social Media and online campaigns to accomplish the client's business goals through online means. The author's views expressed in this blog are his own and do not represent anyone or any other organization's views even if the author is associated with those organizations.