Penguin 2.0 Launched Live
As warned previously by Matt Cutts, Google has today launched a new update of their algorithm called Penguin 2.0 internally or Panda 4 by SEO’er in the industry since its the fourth change to the Penguin algorithm. You can read about what Matt Cutts says on his official blog about the roll out of the algorithm change. It seems to have been completed for the whole world today and not just certain locations.
Interestingly Google seems to be quite humble in revealing the fact that even though this update will impact on more than 2.3% of all searches on their search engine, they have still requested/allowed webmasters to submit any site that they think should have been impacted but was not impacted by Penguin 2.0 for a manual review. Simply click on the link to submit a site for a manual review by Google.
It is always the hours and days after an algorithm change that demand from webmasters close surveillance of their search traffic to see if they were positively or negatively affected by the update. I suggest strongly tracking changes by using the compare feature of Google Analytics for before and after the 22nd May 2013 to see differences. And dont worry – If you were affected negatively and ‘punished’ by Google – it will be a clear drop in traffic and you will see it, there will be no guess work involved to decide if your site was punished. For those who were not negatively affected by the change – Dont forget your competitors could be really suffering from a sudden drop in web traffic at this time as well and hencea drop in their business in the next few weeks until they sort their website out, so you could use this time to grow your business and re-enforce you new found high rankings for a variety of keywords. Dont just stop SEO work if things went well for your site with this update, invest more to solidify the gains.
By Paul Vesely