Does a DMOZ listing help SEO?


There is always a lot of talk about if a DMOZ listing helps your website rank and its SEO value. Google definitely uses the directory DMOZ to help it index new sites that may not already be listed in its results. The question is:

  1. Is there any link juice generated?
  2. Does a link from DMOZ ensure higher rankings?


One thing is for sure – DMOZ is a strictly guarded directory and Google gives any website that has editors and quality guidelines more respect and hence more weight in its algorithm. I have heard of people spending years trying to submit their quality website and constantly getting rejected. Rejections take months and there is no email notification of a rejected submission – just the fact that your website isn’t listed in the directory.


Matt Cutts made it clear in his video that Google notes that people rarely use directories anymore to search. Due to improvements in Google’s algorithm, people will generally type a search term directly into the search engine and not go through a directory like DMOZ filtering down through categories to find the results they desire. So that being said, it is clear that over the years Google has decreased the value of a link from any directory, including DMOZ, to your website.


In the end, the numbers speak for themselves – Research proves that most sites who are listed in DMOZ rank higher in SERP’s than sites not listed. Hence it is worth the 10 minutes to submit your site to DMOZ and hope for the best. But do not submit in bulk from the same IP address as this will not help you. And ensure that your website abides by the DMOZ quality standards and that you do not use any type of marketing slant in the title or description of your website during the submission process. That will give you the best chances of getting your website submission in DMOZ accepted and listed.


My final suggestion is not to build your whole inbound link plan’s reliance on getting a DMOZ inlink. If you do indeed get your website listed in DMOZ, that is a good thing, but you need to ensure you are gaining ininks form other sources too. The best way to ensure that is actively speaking to other webmasters to get links and also creating high quality content that organically attracts links.

Paul Vesely has over 12 years experience in the dynamic online marketing environment instigating marketing solutions for a wide range of businesses to suit their goals. Through understanding a company's target market and aims, Paul has managed to launch a wide variety of online marketing campaigns to increase sales, generate leads, and increase bottom line profit. Paul Vesely's expertise lie in inbound marketing and focus on utilizing search engine optimization, PPC, PR, Social Media and online campaigns to accomplish the client's business goals through online means. The author's views expressed in this blog are his own and do not represent anyone or any other organization's views even if the author is associated with those organizations.
  • Nick Longo

    Working for a Digital Marketing company, I have found that DMOZ links are very valuable. It definitely is, as you say, a “take a few minutes and hope for the best.” It doesn’t take much time for a small business to put together an application, and it can make a huge different.

    We optimized a page for a client, and had them sitting just outside the top ten for their targeted keyword. A month later, the DMOZ listing came through, and suddenly they were 6th on the page. It made a huge difference in their traffic.

    My boss and mentor, Paul Tobey, discusses this technique in his Marketing and Mastery course, where he discusses the keys to ranking well with google.