Recently Matt Cuttsreleased on the Google Webmaster Tools blog a warning that coincided with an upgrade to Google’s current algorithm regarding how they reduce the trust rank of websites with long histories of patterns that look like link spam.
Firstly you need to understand the Google Penguin update is an update in which Google is trying to increase the quality of their search results by filtering out spammy websites. The Penguin update focused on more quality and engaging onpage content plus attempted to ensure that links to your website looked natural.
This most recent update to Penguin focused solely on inlinks (meaning links to your website from any other website). In the past a major tactic to rank highly on the search engine results page (SERP) of Google was to simply have as many inlinks as possible (preferably from websites that were related to you, but not necessarily). These links also included getting links from major online article websites, and online directories. Most of these links all used the same anchor text for the hyperlink – and of course that anchor text was your keyword(s).
Well Google have now released a game changer!
Is your website next to be penalized?
What to do to ensure you are not penalized:
Firstly ensure you constantly check the inbox of your Google Webmaster Tools account because Google has started sending out explicit emails to webmasters in which they state that their website has been blacklisted. And don’t worry, if you think it is unjustified, Google have an online process of appealing.
Why wait for Google to drop your website off its SERP’s? Why not be pro-active. I suggest you go through the list of all the backlinks that point at your site and check if there is too many using the same anchor text and of course if the link comes from a possibly ‘spammy’ place. Use the inlinks listed in your webmaster tools account and of course I suggest using SEOmoz’s open site explorer. If you find spammy links, simply contact the websmasters and attempt to get these links removed. But remember you should not go wild dropping lots of inlinks to your website without replacing them with other quality links so that you will remain in your positions on the SERPs.
In conclusion, when Matt Cutts wrote his blog entry about this last week, he did not want to stir panic, I believe he genuinely wants to pre-warn those blackhat SEO’ers and also tell the rest of us, to go over our inlnks, check they look natural, and ensure we keep a clean house.