How to make advertising website revenue

Online-AdvertisingThere are many options to generate revenue from your website such as:

  1. E-commerce (i.e. selling a product or service on your website)
  2. Receive donations via your website
  3. Affiliate marketing – selling other people’s products or services via your website
  4. Advertising


I am going to exclusively deal with the best strategies for you to generate cash via your website using advertising in this post.


The first thing you should ask yourself is “Do I have a specific audience of visits on my site?” And if so – is there a large number of visitors to make advertising worthwhile? Of course with a specific demographic of traffic to your website you can more successfully sell ad space to potential advertisers seeking to target those visitors on your website. Make sure you have as much demographic details about your website visitors as possible to give to potential advertisers. This can be gathered by basic onsite surveys, via specialized analytics code (from ComScore or Quantcast for example) or by using the demographic data from your facebook page and taking that as a representative sample of the visitors to your website. Once you have that data and your SEO is driving a lot of quality traffic to your website, the next step is to decide what kind of advertising plan you are going to offer.


Ways of selling Advertising

  1. CPM (cost per thousand views) – meaning each time the advert has 1,000 views, the advertiser is charged a nominal amount. The NY Times for example has a CPM of approx. $25 whereas more niche sites have a higher value CPM (many around the $100 mark).
  2. CPC (Cost per click) – is based on a nominal charge being made each time someone clicks on the ad. This is the way Google AdWords works for example. The CPC price usually depends on the competition per keyword and highest bids on Google AdWords. There is no average figure that can be given here because it can range between $0.01 to hundreds of dollars just for a single click. When you use CPC on you website – you have the ability to set the CPC. Don’t forget the average online click through rate (CTR) – which is when a visitor clicks on an advert compared to how many times it shows up is 0.05%. This average can of course vary depending on ad size, ad relevance, ad position on the page etc.
  3. Rotation based advertising – You have a set number of advertisers that rotate between each other evenly within one ad zone.


How to serve the ads

There are many pre built ad systems that can be purchased online and found by doing a simple Google search. To stay impartial I will not suggest any, but feel free to make your own suggestions in the comments section below. Ensure the system you choose has the ability to serve ads the way you want. Google has its own ad serving system called AdSense which you can sign up for using your gmail account. In this way, Google serves ads on your website and they pay you a very small percentage of the money they make per click. The last option is to utilize an affiliate advertising systems that serve ads on your site and pays you on a pay per click (PPC) or pay per action (PPA – an action can be a purchase or signup on the advertisers website or something else).


Ad sizes

There are a number of ad sizes that can be used. It is all about how much onpage real-estate you want the ad taking up and where there is space for the ad. In general Google AdSense have their own range of ad sizes. Here are a few general ad sizes that are commonly used:

  • Leaderboard: 728X90px
  • Medium rectangle: 300X250px
  • Rectangle: 180X150px



Using these tips and guidelines outlined above will help you generate advertising revenue from your website. I strongly suggest employing a sales rep to help promote and approach potential advertisers because simply putting ‘advertise here’ signs on your website often does not catch the imagination of a potential advertiser. When a potential advertiser is approached by a competent sales rep with all the details of demographics, traffic volume figures and website focus as listed above, you will have a much higher chance of getting them to advertise.

Paul Vesely has over 12 years experience in the dynamic online marketing environment instigating marketing solutions for a wide range of businesses to suit their goals. Through understanding a company's target market and aims, Paul has managed to launch a wide variety of online marketing campaigns to increase sales, generate leads, and increase bottom line profit. Paul Vesely's expertise lie in inbound marketing and focus on utilizing search engine optimization, PPC, PR, Social Media and online campaigns to accomplish the client's business goals through online means. The author's views expressed in this blog are his own and do not represent anyone or any other organization's views even if the author is associated with those organizations.